The ask for this brief was to get the Presto up to speed with a modern print vibe this model has never seen before. Working closely with the product manager and footwear design director I came up with a vibrant and fast feeling print concept. I wanted to create prints that NIKE would normally not make while also not repeating what the competitors have done.
This was a redesign / reissue of the 2000 Olympic Presto. The art for the design had been lost to time so I was tasked with recreating it as perfectly as possible knowing that it would be under serious scrutiny from sneaker heads. I utilized Nike's archives to examine shoes and photos from the original to recreate the pattern.