Serena's US Open print project came as a quick strike. I was sworn to secrecy. This was a project coming straight from Mark Parker, CEO of Nike and needed to be done ASAP. 
       
     
 Mr. Parker knew he wanted to appeal to Serena's strength, fashion sense and Nike DNA. 
       
     
 I decided to use a graphic marble pattern with Nike's classic safari pattern overlayed. I knew Serena was into animal prints already so this killed two birds with one stone: infuse Nike DNA, appeal to what Serena likes. The marble stood for Serena's strength and her goddess like stature. 
       
     
NikeCourt-MarkParker-Serena_Williams-2015_original.jpeg
       
     
 Serena's US Open print project came as a quick strike. I was sworn to secrecy. This was a project coming straight from Mark Parker, CEO of Nike and needed to be done ASAP. 
       
     

Serena's US Open print project came as a quick strike. I was sworn to secrecy. This was a project coming straight from Mark Parker, CEO of Nike and needed to be done ASAP. 

 Mr. Parker knew he wanted to appeal to Serena's strength, fashion sense and Nike DNA. 
       
     

Mr. Parker knew he wanted to appeal to Serena's strength, fashion sense and Nike DNA. 

 I decided to use a graphic marble pattern with Nike's classic safari pattern overlayed. I knew Serena was into animal prints already so this killed two birds with one stone: infuse Nike DNA, appeal to what Serena likes. The marble stood for Serena's strength and her goddess like stature. 
       
     

I decided to use a graphic marble pattern with Nike's classic safari pattern overlayed. I knew Serena was into animal prints already so this killed two birds with one stone: infuse Nike DNA, appeal to what Serena likes. The marble stood for Serena's strength and her goddess like stature. 

NikeCourt-MarkParker-Serena_Williams-2015_original.jpeg