Serena's US Open print project came as a quick strike. I was sworn to secrecy. This was a project coming straight from Mark Parker, CEO of Nike and needed to be done ASAP. 
       
     
 As the footwear print lead my favorite projects to work on were for Womens NSW, especially premium quick strike packs. I would often design them myself but would delegate and art direct to other members of the team for larger projects. This project focused on cities around the world with embroidered designs on NSW premium silos. I personally designed the NYC and LONDON patterns while directing/ assisting the rest. 
       
     
  Nike Womens Look Of The City pattern pack for SU16 celebrating historic womens moments in Olympic history. 
       
     
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 AIR MAX DAY 2016 Tinker Hatfield model print.
       
     
 Roundel London is a streetwear apparel brand that utilizes London-inspired aesthetics. They have collaborated with Nike on a previous Underground inspired shoe. The second iteration of the collaboration honors the centennial of Transport for London (TFL)’s iconic typographic identity: the Johnston font. Applying it to the Nike Zoom Spiridon, NikeLab and Roundel pay respect to ‘90s garage rave fashion and the century-old font with 3M hits and bold prints.
       
     
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 NSW Womens Spring Garden 2017. This print had so many changes over it's lifetime that I'm almost at a loss to write about it. I am very happy with the outcome and it is currently a best seller on nike.com.